lululemon

A series of spots created in celebration of their 20th birthday. The spots bring to life lululemon's manifesto through the stories of some badass members of their global community.

Michelle Aboro

Studio: Giant Ant

Head of Production: Teresa Toews
Producer: Matt James
Creative Direction: Jay Grandin
Art Direction & Illustration: Rafael Mayani
Storyboard: Rafael Mayani, Jay Grandin
Animation: Sitji Chou, Henrique Barone, Jorge Canedo Estrada, Doug Alberts, Jardeson Rocha, Taylor Peters
Music + Sound Design: Playdate 

LULU18_02_S_09_01_Ring.jpg
LULU18_02_S_11_01_Bandages.jpg
LULU18_02_S_09_03_Punch.jpg
LULU18_02_S_06_02_SitUps.jpg

 

Baron Baptiste

Studio: Giant Ant

Head of Production: Teresa Toews
Producer: Matt James
Creative Direction: Jay Grandin
Art Direction & Illustration: Rafael Mayani
Storyboards: Conor Whelan
Animation: Henrique Barone, Shawn Hight, Conor Whelan, Reece Parker, Melisa Farina, Salvador Padilla, Taylor Peters, Genice Chan
Music + Sound Design: Playdate

LULU18_04_S_01_02_Catch.jpg
LULU18_04_S_04_02_Attack.jpg
LULU18_04_S_05_01_Pose1.jpg
LULU18_04_S_05_03_Pose3.jpg
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Estrella Damm